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Edge by Rotana brand debuts in Abu Dhabi with Beach Bay Hotel – Mirfa

The opening of Beach Bay Hotel - Mirfa adds 76 keys to Rotana’s regional portfolio, marking a total of 21,252 units across 82 operational properties.


Beach Bay Hotel – Mirfa


Rotana has debuted its Edge by Rotana brand in the UAE capital with the opening of Beach Bay Hotel – Mirfa. The new hotel expands Rotana’s presence in Abu Dhabi to 4,768 keys across 17 properties.


Launched in May 2022, Edge by Rotana is a collection of independent properties that maintain their individuality, while benefiting from Rotana's extensive network and systems.  The new property marks the seventh Edge by Rotana opening since the brand launch, with another six hotels in the pipeline across the MENAT region.


Located approximately 150 kilometres from Abu Dhabi city, Mirfa is a serene coastal town on the emirate's picturesque western coast. Complete with a private beach overlooking the pristine waters of the Arabian Gulf, this serviced apartment hotel offers the perfect blend of convenience and comfort for business travel, a long-term stay or a family vacation. 


Sea view one-bedroom apartment


The hotel features 76 serviced apartments, including studios, one-, two- and three-bedroom options. Each unit is seamlessly designed for modern living, providing stunning sea views and a tranquil escape from city life. Apartments are also fitted with a dining area and a fully equipped kitchen, ensuring a comfortable and enjoyable stay.


Philip Barnes, CEO of Rotana, said: “We are proud to open the doors to Beach Bay Hotel – Mirfa, delivering ‘Treasured Time’ to a fantastic new location in the UAE. This hotel marks a key addition to our growing portfolio and a reflection of our strategic expansion of Edge by Rotana brand in key markets across the region.” 


Beach Bay Hotel - Mirfa offers guests two attractive dining options to suit any mood, taste and occasion. The property features two restaurants of its own – Seawaves and Breeze Lobby Lounge – providing a variety of culinary experiences.

 

Guests can discover the perfect blend of fitness and relaxation at the hotel’s excellent leisure facilities, including a fully equipped gymnasium, a rejuvenating sauna and swimming pool with stunning waterfront views.

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