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Rotana accelerates global footprint

In 2024, Rotana added 413 new keys across three properties to its operational portfolio of hotels and resorts, with plans to expand into five new countries by 2026


With over three decades of successful operations within the Middle East and beyond, Rotana continues to grow its portfolio of over 100 properties throughout the Middle East, Africa, Eastern Europe and Türkiye, with an aggressive expansion plan in place.


So far in 2024, Rotana has launched three new properties, including Dar Rayhaan by Rotana in Al Khobar in Saudi Arabia, Riviera Rayhaan by Rotana in Doha, Qatar, and Bomonti Arjaan by Rotana in Istanbul, Türkiye. 



Philip Barnes, Rotana CEO, said: “Building on a landmark 30-year legacy as a homegrown brand, Rotana has laid a remarkable foundation that allows us to continuously evolve our offerings and exceed guest expectations to create moments of “Treasured Time” unlike any other. With an ambitious expansion strategy in place to add another 30 properties to our portfolio by 2026, we are actively venturing into new markets to introduce Rotana’s distinct hospitality offering to a global audience.”


UK and Europe

In the United Kingdom, Rotana will launch its first two properties, both under its affordable hotel and serviced apartment brand, Centro. Slated to open this year, Centro New Malden and Centro Kingston are part of a wider agreement to develop up to 1,500 keys over multiple sites across the greater London region, all under the Centro brand.



Additionally, Rotana also marks its debut in Georgia with the upcoming Pontus Rotana Resort & Spa, Gonio. The five-star property will add 600 keys to Rotana’s diverse global portfolio when it opens in 2026.



Middle East

Following the recent opening of Al Manakha Rotana – a two-tower hotel positioned just steps away from Al Haram Al Shareef in Al Madina – the hospitality group is set to launch nine new properties in the Kingdom of Saudi Arabia over the next four years, doubling its key count in the country to over 4,400. The Saudi portfolio includes four planned Edge by Rotana properties, a Rayhaan by Rotana property in Riyadh and three properties in Al Baha.


Onyx Arjaan by Rotana is also scheduled to open in Manama, Bahrain, later this year.


In the United Arab Emirates, Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island, featuring 217 serviced hotel apartments, is also on track to open this year in addition to Mangrove Rotana in Ras Al Khaimah with 240 keys, conference facilities and dining varieties.


Africa

Rotana will also debut in the Algerian market in Q3 2024, with the launch of Azure Rotana Thalasso & Resort. In Senegal, Rotana announced a new 150-key Arjaan Hotel Apartments in the bustling city of Dakar. Furthermore, Rotana also signed a management agreement for a five-star resort in the West African nation of Benin.



In Egypt, the group is gearing up for the much-anticipated luxury resort Luxor Rotana and Palma Bay Rotana Resort as well as two new hotel projects in Cairo. This includes White Palace Rotana, a five-star hotel with 353 keys and diverse dining options. 



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