Rotana announces new appointments

Frédéric Savoye joins the homegrown hospitality group as Vice President of Brand Performance and Victor de Vries as Vice President of Franchise Strategy


As Rotana pursues its aggressive expansion plans, the homegrown hospitality group has appointed Frédéric Savoye as Vice President of Brand Performance and Victor de Vries as Vice President of Franchise Strategy.

With the management of commercial performance and the growth of its franchise operations both critical components of Rotana’s development strategies, the team will place a special focus on these aspects of growth in the coming years.


Bringing a wealth of knowledge and extensive experience in the hospitality industry, Savoye will oversee the brand's sales processes in addition to managing and executing commercial plans across new and existing markets.


Commenting on the announcement, Guy Hutchinson, President & CEO of Rotana, said: “Frédéric brings with him over a decade of knowledge and deep-rooted experience across international hotel chains in the region."


Savoye will also play a crucial role in maximising the company’s profitability in line with its corporate vision and the evolving regional markets.


Savoye is handed over the responsibility from Victor de Vries, who takes on the role of Vice President of Franchise Strategy.


In his new role, De Vries will lead and advance the engagement with existing franchise partners, optimising the value from the partnerships as well as support the development team to identify and convert new franchise opportunities.


Hutchinson added: “Victor’s new role will support an increased focus to enhance our current franchise partnerships as well as tap into new markets and property types. I am positive the new leadership changes will enable us to continue expanding and strategically pursue our commercial goals."