The new projects strengthen Rotana's strategy of centrally locating its properties in prime city areas in order for guests to enjoy greater convenience, easy accessibility and a memorable stay.
Strengthening its presence in North Africa, Rotana has signed new partnerships with Al Marasem Development and Marina Way Lagoon. The agreement includes the management of two new properties, including Lake Residence in New Cairo and Marina Bay Hotel Apartments in North Coast. The move marks Rotana's debut in the capital city of Egypt and the brand's first property in the Mediterranean coast town of El Alamein, bringing the total number of Rotana properties in Egypt to three.
The first contracted project, Lake Residence, under Al Marasem development, is located within the Fifth Square project in New Cairo. The second project is Marina Way Lagoon’s
Marina Bay which extends over an area of 14,120 meters in a distinguished location within
the Marina El Alamein tourism hub on the North Coast. Overlooking the Mediterranean Sea,
the hotel rooms and units offer breathtaking views and boast their own private beach.
Offering guests the perfect combination of comfort and luxury for a pleasant and
memorable stay, both properties are fully furnished with a wide array of modern
amenities meticulously designed to provide the ultimate in comfort and convenience.
Al Marasem Development and Marina Way Lagoon partnered with Rotana to manage and
operate the hotel projects, capitalising on the brand’s legacy and its experience in operating an extensive portfolio of hospitality brands in the region. With Rotana’s superior level of expertise and deep-rooted knowledge in property management, this partnership aims to achieve the highest return on investment and provision of luxurious services with attractive competitive advantages.
Nasser Al Nowais, Chairman, Rotana said: “We are delighted to partner with Al Marasem Development and Marina Way Lagoon, one of the largest players in Egypt’s real estate sector. We are honoured and grateful to His Excellency Sheikh Khalid bin Laden for entrusting Rotana with the exclusive management of these outstanding hospitality projects in the Republic of Egypt.”
He added: "Egypt has always been a strategic market for Rotana as it is one of the world’s leading tourism destinations with a great vision for the future of leisure and business
travel. These incredible projects allow us to bring the world-class services and amenities of
the Rotana brand to Egypt and provide us with a prime opportunity to strengthen our
presence in the market. Through this partnership, we not only aim to showcase the vitality of
our brand but also contribute to the thriving tourism sector of the country."
Firmly aligned with its long-term growth strategy, Rotana continues to expand its global
footprint in a strategic market that offers seamless opportunities for business growth. The
two new projects are a testament to Rotana’s continued commitment to reinforcing the
hospitality sector with diverse offerings and immersive experiences, which is in line with the
country’s vision.