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Rotana gears up for strong 2023

Rotana showcased its robust pipeline and highlighted its new openings during the November 2022 edition of World Travel Market

In November 2022, homegrown hospitality group Rotana marked 15 years of participation at World Travel Market by showcasing its robust pipeline across the Middle East, Africa, Eastern Europe and Türkiye (MENAT region) as well as its newest brand, Edge by Rotana. The global summit, which takes places annually in London, is the ideal platform to engage with key stakeholders, partners and customers in the UK market.

Launched in May 2022, Edge by Rotana is a collection of independent properties that maintain their individuality while capitalizing on access to Rotana’s extensive network and systems. With the aim to operate around 30 Edge by Rotana properties in the region by 2027, Rotana announced the openings of two new Edge by Rotana-managed hotels in the UAE - Arabian Park Hotels and Damac Hills 2 Hotel in Dubai. The group has also signed an agreement for an Edge by Rotana hotel in Istanbul.

Further cementing its position in the hospitality market in the Middle East, Rotana has signed agreements for several new openings across the coming year, including the management agreement of Bloom Arjaan by Rotana located in Abu Dhabi’s Saadiyat Island in the UAE. In Oman, Rotana’s new hotel in Muscat's Al Mouj Development is due to open in the first quarter of next year. The group has also signed for The Residences by Rotana to provide villa accommodation in the port city of Bodrum on Türkiye's southwest coast on the Aegean Sea. While in Qatar, Rotana will open Riviera Rayhaan by Rotana in Doha, adding 185 keys to the existing portfolio.

Underlining its strong focus on expansion in Africa, Rotana will make its foray into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran, scheduled to open in Q2 2023. Luxor Rotana, launching by the end of 2023, is one of six new Rotana hotels planned to open in Egypt, with properties in the pipeline for New Cairo and the North Coast in 2024. Rotana also signed an initial deal for a five-star resort in the West African nation of Benin.

Additionally, Rotana announced the opening of the first five-star hotel in Dammam, Dana Rayhaan by Rotana, Slemani Rotana in Sulaymaniyah and the relaunch of Johari Rotana in Tanzania.

Guy Hutchinson, President and CEO of Rotana, said: “Following a year of sustained performance and continued expansion, we are gearing up for an even more promising 2023, building on the success of our strong portfolio with the opening of new hotels in key markets across the MENAT region and beyond. We work very closely with several regional destination boards to continue boosting tourism and our new openings will contribute towards those goals.”

“WTM is one of the most important gatherings for the global travel industry, bringing together peers and professionals to advance the conversation around the future of travel and explore opportunities for growth. We are very confident about the future of the hospitality industry, and we will continue building our success story with the mission to deliver “Treasured Times” to our guests across the world,” concluded Hutchinson.


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