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Rotana teams up with Europcar to enhance its loyalty programme

Rotana Rewards members will enjoy discounted rates on car rentals and earn points on every Europcar transaction


Rotana has formed a strategic partnership with Europcar Mobility Group, the leading vehicle rental company in Europe. This collaboration aims to offer greater value and convenience to members of Rotana’s loyalty programme, Rotana Rewards.


Elie Saliba, Corporate Vice President – Loyalty at Rotana, said: “Our partnership with Europcar Mobility Group represents a significant milestone in enhancing the travel experiences of our Rotana Rewards members. This partnership is designed to provide our loyal members with additional benefits, ensuring that their journeys, whether for business or leisure, are comfortable and cost-effective. In line with Europcar’s reputation for reliability and excellence, Rotana continues to deliver on its singular brand promise, 'Treasured Time', to guests and customers across its properties.”

The deal allows Rotana Rewards members to access a range of car rental services and benefits, including a discount of up to 15 percent on standard car rental rates across Europcar’s extensive fleet*. Additionally, with each confirmed Europcar booking, members will earn eight reward points for every US dollar (two points for every dirham spent) or its equivalent in the member’s local currency.


José Blanco, Chief Sales Officer of Europcar Mobility Group said, “With more than 130,000 car rentals in 2023, the Eastern Europe, Middle East and Africa region** is one of Europcar Mobility Group's strategic franchise activities. By rewarding Rotana members for their leisure and business travel with Europcar, we are increasing our visibility in this region while providing travellers with a premium experience throughout their journey.”


Rotana Rewards members can access Europcar's services and discounts and earn points by presenting their Rotana Rewards card or quoting their Rotana Rewards membership number at any

Exclusive to Rotana, Rotana Rewards is designed to offer guests a world of unparalleled advantages and exceptional benefits. Members of Rotana Rewards enjoy a range of perks, including discounts on dining and accommodation across Rotana's extensive portfolio of hotels. Members can also earn points with each stay or transaction, which can be redeemed for complimentary nights, upgrades, and other rewarding experiences. 


* Within the limit of the available fleet


** Europcar is present in Abu Dhabi, Bahrain, Dubai, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Morocco, and Tanzania through its franchisees.

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