Ready for your next retail haul? These celebrity-owned brands are worth the hype!
In recent years, actors and musicians – the original influencers – have evolved from merely endorsing their favourite brands as ambassadors to launching their own lines. Today, it’s rare to find a celebrity who isn’t associated with a personal label, be it fashion, beauty, home accessories or food. But while many brands have come and gone, others have proved that they are here to stay, living up to all the hype and solidifying their place in the industry.
Rare Beauty by Selena Gomez
Selena Gomez recently made headlines for joining the elite club of billionaire musicians. But her recently acquired net worth of US$1.3 billion was largely due to the success of her makeup brand, Rare Beauty. Since launching in September 2020, the brand has consistently released sold-out products. Its covetable collections are all about breaking down unrealistic standards of perfection, offering products that make the wearer feel confident in their own skin without concealing what makes them unique.
Fenty Beauty by Rihanna
Like Selena, Rihanna’s status as the world’s wealthiest female musician is owed more to her beauty brand than her chart-topping music. The bulk of her estimated US$1.4 billion fortune comes from Fenty Beauty, which she launched in 2017 as a 50-50 joint venture with French luxury goods conglomerate LVMH. Her mission was to create a cosmetics company that made women everywhere feel included. So diverse is the product range that Fenty Beauty’s collection of foundations alone comprises 50 different shades, making it easier for women of colour to easily get their hands on those harder-to-find shades.
Skims by Kim Kardashian
Inclusivity seems to be the common factor between brands that have become billion-dollar businesses within a short space of time. When Kim Kardashian launched her shapewear and clothing label Skims in 2019, it hit the billion-dollar mark in just under five years. Kim’s massive social media following, savvy marketing, strategic collaborations and inclusive colour and size ranges all played a role in its success. But what truly set Skims apart was its innovative approach to shapewear, transforming a clothing item usually associated with discomfort by using fabrics that prioritised comfort above all else.
LolaVie by Jennifer Aniston
Throughout her career, Jennifer Aniston’s hair has been almost as iconic as the star herself. Her various hairstyles – especially those seen on the hit show Friends – have inspired salon trends the world over. Riding this wave, after five years of development, she launched LolaVie in 2021. This haircare line, tailored to her own needs, features products that are vegan, cruelty-free and suitable for all hair types. LolaVie’s popularity can also be attributed to its affordability. For instance, the brand's bestselling product – the glossing detangler – is priced at just $26.
Victoria Beckham by Victoria Beckham
When Victoria Beckham launched her eponymous label in 2008, it was warmly received by fashion industry insiders. However, for the broader public, who still associated her solely with her Spice Girls fame, breaking through proved to be a challenge. Yet, she never wavered from her passion and her persistence finally paid off. As of the turn of this decade, things are finally on the up, with the brand climbing out of the red. For the first time in 15 years, the label reported a profitable year and saw a tripling of customers. Not one to merely chase trends, the brand is known for its distinct matter-of-fact approach to fashion, with stylish, sophisticated and practical pieces ideal for both everyday wear and occasions.
Draper James by Reese Witherspoon
Reese Witherspoon is one busy woman, balancing her many roles as an actor, children's book author and founder of a production company, while managing her own fashion line. She launched Draper James in 2015, naming it in honour of her grandparents, Dorothea Draper and William James Witherspoon, to celebrate her Southern American roots. The brand offers a full range of clothing and fashion accessories, all infused with signature Southern charm. Building on its success, she made a strategic move last year by selling 70% of the label to the newly formed Consortium Brand Partners for an undisclosed amount, while retaining her position on the board of the flourishing label.
댓글