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Rotana announces Senegal debut

Strengthening Rotana’s presence globally, Les Zeniths Arjaan by Rotana in Dakar will add 150 keys to the hotel group’s growing portfolio

Rotana remains firmly on track to expand its footprint around the world with its foray into a new destination. Strengthening the hospitality group's global presence, Les Zeniths Arjaan by Rotana is set to open in 2026 in Senegal. Adding 150 keys to the Rotana portfolio, the mixed-use development is located in the urban hub of Diamniadio in the country's capital, Dakar. The property will also bring Rotana’s total number of keys in Africa to 3,434.

A modern, architecturally impressive development, Les Zeniths is a high-end, state-of-the-art, and environmentally friendly project set in the heart of the urban hub of the vibrant Diamniadio. Creating a new destination for both business and leisure, the project will be built with efficiency and sustainability in mind, to meet the challenges posed by the region’s climatic conditions.

Makram El Zyr, Corporate Vice President Development, said: “The launch of our first property in Senegal marks a significant milestone for Rotana, and we are excited to be working with HM Group of developers to mark our expansion into West Africa. Senegal is a rapidly growing market and leading tourism development on the African continent. We look forward to delivering on our brand promise of Treasured Times by offering guests a hassle-free experience and home comforts as they settle down to city life.”

Representing the height of elegant city living, Les Zeniths Arjaan by Rotana will offer 150 fully-furnished spacious studios as well as one- and two-bedroom apartments. To recharge and relax, guests will have access to the Bodylines Fitness & Wellness Club featuring a comprehensive gym, swimming pool, sauna, steam and massage rooms. The property also includes four meeting rooms with flexible seating plans and cutting-edge audio-visual technology to suit all business needs. Dining options include an all-day café and 24-hour room service.

Ali Bilal, Managing Director of HM Group, added: “We are delighted to be working with Rotana to launch Les Zeniths Arjaan by Rotana, as part of our latest venture in Senegal. In addition to the hotel apartments, Les Zeniths is a mixed-use green development comprising residential and commercial spaces. Articulated around a shopping mall, it provides great convenience and caters to the diverse needs of those visiting the city for long or short stays.”


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